Wednesday, June 24, 2009

It's Not Easy Going Green

Via The Daily Harangue, a solid new site my friend MemphisII is managing, comes this interesting bit:
...Shockingly (but not really), people don't really seem to care about "going green" if it comes at their own expense. Sure, companies need to be more green, but consumers? No way! Why should they? Of course customers are willing to go green, but only if it doesn't inconvenience them. Why should I pay more for something that is made of recycled paper? If it's better for the world, they should make it cheaper. That way, more will support it. There was an interesting study done that highlights just how "green" people care to be if it means giving up certain everyday items (some of them, luxury items).

You can read about it here... Two Thirds of Americans Would Refuse to Give Up iPod - Even if it Ruined Environment

In response to the question,
If you thought these things were harming the environment, which of the following would you be willing to give up?"

These were the responses...
iPod - 38% would be willing to do without it
Dishwasher - 35%
Microwave - 25%
Cellular phone - 21%
Air conditioning - 14%
TV - 13%
Computer - 7%
Car - 6%
None of the above - 21%
All of the above - 6%