Welcome to Kentucky Fried Earth. The company unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. As part of publicity for the new logo, KFC commissioned a giant, 87,000-square foot version of it that can be seen from space. The massive logo consists of 65,000 1-foot square painted tiles that were laid out in the Nevada desert over 24 days.I'm sure the astronauts are going to be getting KFC cravings now...
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That's the dumbest idea I ever saw. Don't these people have anything better to do with their money? How about a nice contribution to charity as a headline-grabber?
ReplyDeleteKFC just makes my stomach hurt. Bleah.
ReplyDeleteUh, considering how few people will be able to see this, I'd say it has to be one of the worst buys in the history of advertising.
ReplyDeleteThe aliens will think he's some sort of important leader and attempt to hunt him down to get all the secrets of how to run earth.
ReplyDeleteShira & Amishav - Heh. I'm not sure how much this actually costs, considering how cheap land is in Nevada. And the press coverage has been good, so it's better than normal advertising. Plus, I think it's kind of funny: When that rich guy who has been buying up land for commercial space flight (or maybe it's low orbit flight?) they'll fly over the Western US and want some of the Colonel! :)
ReplyDeleteJack - I threw up after a zinger in Israel...
Sarah - ROTFL!!! I feel bad for the old men who wear bowties... (um, Grandpa, watch out...)
Those fools! The chickenoid beings of Argon 12 can vaporize enemies just by making clicking sounds with their beaks!
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